Business Storytelling Resources
Find videos, podcasts, live streams, recommendations, articles, and more—all designed to help you on your storytelling journey right away!
Storytelling Videos
Pixar's Andrew Stanton: The Clues to a Great Story
This 18-minute TED Talk by Pixar executive and storyteller, Andrew Stanton, is loaded with storytelling gold that will help you, whether you're a beginner or a seasoned pro.One of the simplest, most powerful statements Stanton makes is this: Make me care. Making your audience care is one of the biggest challenges communicators face.
Favorite Business Storytelling Books
here are some books that helped us that may help you, too!
In the cover gallery below, you'll find some of our most-treasured books on storytelling and persuasion. They all share several common approaches: they're practical, simple, powerful, and inspirational. You won't think about communicating in the same way after reading just one of them.
Articles
Great Storytelling Connects Employees to Their Work | Harvard Business Review
Remember that when people feel things, they do things. Storytelling can affect human behavior. Leaders who use storytelling build a strong sense of connection and greater loyalty in the workplace.
Your brain and metaphor | Science Daily
They say that the shortest distance between two people is a story. We believe the shortest distance to a story is metaphor. Used well, metaphors have the power to create mental images that create clarity and resonance.
Podcasts & Livestreams
The science of storytelling, with Dr. Paul J. Zak
Hear from Dr. Paul Zak, one of the foremost authorities in the areas of neuroscience and storytelling.
your course creators and instructors
Douglass and Lisa-Marie Hatcher
Douglass Hatcher | communicate4IMPACT, Co-founder
Prior to co-founding communicate4IMPACT, Douglass led thought leadership and executive communications at Mastercard headquarters in Purchase, New York. Before making the move to Mastercard, Douglass spent two decades in Washington, DC, working on Capitol Hill in senior positions in both the U.S. Senate and the U.S. House of Representatives. Immediately prior to Mastercard, Douglass was senior advisor and speechwriter for former U.S. Senator Olympia J. Snowe.Douglass also serves as a quarterly guest lecturer on speechwriting and storytelling at Columbia University's School of International and Public Affairs (SIPA).
Lisa-Marie Hatcher | communicate4IMPACT, Co-founder
Lisa-Marie worked in various roles in both the public and private sectors as well. Those roles ranged from working for the Comptroller of the Army at the Pentagon to managing global accounts for American Express to growing sales for two pharmaceutical companies.