Free Business Storytelling Resources

Find eBooks, videos, podcasts, live streams, recommendations, articles, and more—all designed to help you on your storytelling journey right away!

Free eBooks

business storytelling from a to z

If you've ever wondered what business storytelling is or how to use it, this book is a great starting point. In it, we give you 26 storytelling tips from A to Z.You'll discover why A is for Audience and Z is for Dr. Paul Zak and everything in between. Download your free copy today!

before you write for your business

Did you know that often the secret to great writing takes place before you put pen to paper? In this compact, bite-sized eBook, you'll learn 5 simple ways to boost your communications before you begin to write your first word.

Storytelling Videos

Pixar's Andrew Stanton: The Clues to a Great Story

This 18-minute TED Talk by Pixar executive and storyteller, Andrew Stanton, is loaded with storytelling gold that will help you, whether you're a beginner or a seasoned pro.One of the simplest, most powerful statements Stanton makes is this: Make me care. Making your audience care is one of the biggest challenges communicators face.

Business storytelling in 60 seconds

Co-founder and co-instructor, Lisa-Marie Hatcher, takes you through the art and science of business storytelling in one minute.

Favorite Business Storytelling Books

here are some books that helped us that may help you, too!

In the cover gallery below, you'll find some of our most-treasured books on storytelling and persuasion. They all share several common approaches: they're practical, simple, powerful, and inspirational. You won't think about communicating in the same way after reading just one of them.


Great Storytelling Connects Employees to Their Work | Harvard Business Review

Remember that when people feel things, they do things. Storytelling can affect human behavior. Leaders who use storytelling build a strong sense of connection and greater loyalty in the workplace.

Your brain and metaphor | Science Daily

They say that the shortest distance between two people is a story. We believe the shortest distance to a story is metaphor. Used well, metaphors have the power to create mental images that create clarity and resonance.


the best in business storytelling content

Get the best in business storytelling articles from around the world and across industries delivered free to your inbox every Monday morning.

Podcasts & Livestreams

The science of storytelling, with Dr. Paul J. Zak

Hear from Dr. Paul Zak, one of the foremost authorities in the areas of neuroscience and storytelling.

Can you articulate your organization’s story?

Join us on communicate4IMPACT LIVE as we talk with ISSIMO Story Agency Founder Jacob Hoehne. Five years ago, he pivoted from the corporate world to help mission-driven organizations tell better stories to better attract capital and customers.

your course creators and instructors

Douglass and Lisa-Marie Hatcher

Douglass Hatcher | communicate4IMPACT, Co-founder

Prior to co-founding communicate4IMPACT, Douglass led thought leadership and executive communications at Mastercard headquarters in Purchase, New York. Before making the move to Mastercard, Douglass spent two decades in Washington, DC, working on Capitol Hill in senior positions in both the U.S. Senate and the U.S. House of Representatives. Immediately prior to Mastercard, Douglass was senior advisor and speechwriter for former U.S. Senator Olympia J. Snowe.Douglass also serves as a quarterly guest lecturer on speechwriting and storytelling at Columbia University's School of International and Public Affairs (SIPA).

Lisa-Marie Hatcher | communicate4IMPACT, Co-founder

Lisa-Marie worked in various roles in both the public and private sectors as well. Those roles ranged from working for the Comptroller of the Army at the Pentagon to managing global accounts for American Express to growing sales for two pharmaceutical companies.